About Me
PhD candidate in Quantitative Marketing. I specialise in causal inference and econometric methods applied to consumer behaviour and sustainable retailing. Currently pursuing my passion in football analytics.
Skills
Programming & Tools
PythonRSQLLooker StudioTableauGitStreamlit
Analytics Methods
Quasi-experimentsA/B TestingCausal InferenceNLPTopic ModelingSentiment AnalysisLLMs
Domain Expertise
Football AnalyticsConsumer BehaviourMarketing AnalyticsPayment TechFinTechRetail
Experience
Post Graduate Researcher
Jan 2023 – PresentCoventry University · Full-time
- Applied causal inference methods (e.g., Difference-in-differences) to nationwide UK consumer data (5M+ transactions) to measure business impact of retail labelling-policy changes
- Conducted topic modelling and sentiment analysis of 4,500+ Reddit comments to identify consumer viewpoints towards supermarket initiatives
- Presented findings at the European Marketing Academy Conference (EMAC) 2024 in Bucharest
Senior Product Analyst
Oct 2022 – Jan 2023Kredivo Group · Full-time
- Built a real-time fraud monitoring dashboard to detect fraud across Indonesia's top e-commerce platforms
- Collaborated with risk, product and data science teams to enhance fraud detection models
- Created time-series models to predict new user growth and activity
Product Analyst
Aug 2021 – Oct 2022Kredivo Group · Full-time
- Conducted 15+ A/B tests for products, marketing, and UX improvements
- Reviewed user logs and funnels to identify product flow issues
- Created performance dashboards and alert systems to track retention and conversion metrics
Education
PhD in Quantitative Marketing
SoonCoventry University
MSc in Innovation Management
2020Eindhoven University of Technology
BEng in Industrial Engineering
2016Universitas Indonesia
Research
Current
Impact of 'Best-Before' Date Label Removal on Purchase
A quasi-experiment study looking at the impact of date-label removal in the UK — currently in 3rd round review at an ABS level-4 journal.
View publication →Current
Impact of 'Eco-score' Labelling on Consumer Purchase Behaviour
A quasi-experiment study examining the effectiveness of multi-graded eco-score labelling on purchasing behaviour.